5 COSTLY PRINTING MISTAKES YOUR BUSINESS NEEDS TO AVOID

5 COSTLY PRINTING MISTAKES YOUR BUSINESS NEEDS TO AVOID

As Kenyan print experts, we’re here to tell you that most printing mistakes are easily avoided—which means extra frustration if you carelessly make one. Don’t make the basic print mistakes detailed below, and save yourself from the wasted time, money, and endless headaches they’ll cause. 1. Spelling Errors Will Come Back To Haunt You Imagine slaving over a brochure for…

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HOME-FIELD ADVANTAGE: WHY BRANDING YOUR OFFICE IS ESSENTIAL TO YOUR BUSINESS

HOME-FIELD ADVANTAGE: WHY BRANDING YOUR OFFICE IS ESSENTIAL TO YOUR BUSINESS

Banner ads, posters, and direct mail are crucial when marketing a business – but what about the little things like pens, envelopes, letterheads, calendars, and other stationery in your office? Your headquarters are where your brand colours should fly freely, showing potential clients and financial backers that you’re proud of your business and what it stands for. While many business…

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HOW TO EXECUTE A PROFESSIONAL MARKETING CAMPAIGN WITH BRANDED CALENDARS

HOW TO EXECUTE A PROFESSIONAL MARKETING CAMPAIGN WITH BRANDED CALENDARS

Soloh Worldwide, an award-winning commercial digital printing services are responsible for setting the standard of the highest-quality professional marketing materials in Kenya, and our branded merchandise like calendars are a particular source of company pride. Releasing an annual calendar is a great way to garner brand recognition, and it’s even better for marketing your services or products. But corporate calendar design isn’t always…

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HOW TO LEVERAGE YOUR PRINT MEDIA ON SOCIAL MEDIA

HOW TO LEVERAGE YOUR PRINT MEDIA ON SOCIAL MEDIA

You may not believe it, but print media and social media go hand in hand. While traditional advertising has had to make room for the digital boom, it’s far from a niche form of advertising. By understanding how digital printing can work in unison with your social media marketing, you’ll see a significant improvement in the overall effectiveness of your overarching marketing strategy. Mix…

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